2011 Holiday Tweet Drive
For our 2nd annual Holiday Tweet Drive, we went global to spread holiday cheer through social media and ended up hosting events in 38 cities worldwide. Through our volunteers, attendees, and partners such as Klout, SCVNGR, and popchips, we more than doubled our 2010 totals by collecting over 4,200 toys and raising several thousand dollars for children shelters and charities! For the second straight year, Houston took the top honors and collected the most toys out of our participating cities by bringing in over 600 toys in one night.
2010 Holiday Tweet Drive
The first Holiday Tweet Drive was planned in only six weeks and grew much quicker than expected. Founder Harrison Kratz initially envisioned ten events, but that number quickly grew to 25 by the beginning of December after beginning the planning process mid-October. With the help of over 70 volunteers around the country, partnerships from brands such as Popchips, Auntie Anne’s, and the Yankees’ Curtis Granderson, the first Tweet Drive saw over 2,000 collected toys, $7,500 donated to local charities, 1 Mashable article and hundreds of smiles both young and old throughout the holiday season.
Coupled with holiday cheer, social atmospheres, and the warm feeling of giving back to children during the holidays, the Tweet Drive initiative was born and had a strong voice moving forward.
Tweet Drive for Japan
We were hoping to bring another Tweet Drive event over the summer, but the tsunami and earthquake in Japan in March 2011 forced us to take action with the #TweetDrive4Japan. Two weeks after the natural disaster, we hosted a total of eight Tweet Drive events around the country where 100% of ticket sales and proceeds went to the Save The Children relief efforts. In total we collected over $1,500 to do our small part in the massive relief efforts.